Understanding the challenge, stakeholders and environment.
Every healthcare organisation faces unique scientific, regulatory and commercial challenges.
Vivactis EUROPE brings together strategic consulting, scientific excellence, creative communication, digital innovation and operational execution to deliver integrated solutions across the entire healthcare ecosystem.
No healthcare challenge fits neatly into one discipline.
Our teams combine complementary expertise to design, deliver and measure programmes that create value for healthcare organisations, professionals and patients.
Helping healthcare innovations reach the right patients, at the right time.
Successful market access requires more than regulatory expertise. It demands a deep understanding of healthcare systems, payer expectations and local market realities.
We help organisations build evidence, align stakeholders and prepare successful European market entry strategies.
How we create value:
How we support you
European Go-to-Market Strategy
Market Access & Pricing
Health Economics & Value Evidence
Regulatory & Public Affairs
Stakeholder & KOL Engagement
Launch Excellence
Turning scientific evidence into meaningful engagement.
Successful market access requires more than regulatory expertise. It demands a deep understanding of healthcare systems, payer expectations and local market realities.
We help organisations build evidence, align stakeholders and prepare successful European market entry strategies.
How we create value:
How we support you
Scientific & Marketing Communication
Omnichannel Campaigns
Brand & Product Communication
Congress Communication
Digital & Veeva Content
Creative Healthcare Experiences
Creating learning experiences that change clinical practice.
Education should do more than transfer knowledge.
It should inspire confidence, improve decision-making and support better patient care.
We design educational ecosystems that combine scientific credibility with engaging learning experiences.
How we create value:
How we support you
Advisory Boards & Expert Meetings
Medical Education Programmes
eLearning & Digital Academies
Congresses & Scientific Events
Scientific Writing & Publications
CME Programmes
Generating evidence that supports better healthcare decisions.
Robust evidence is the foundation of successful healthcare innovation.
Our multidisciplinary teams support clinical research programmes from study design to scientific dissemination, ensuring quality, compliance and operational excellence.
How we create value:
How we support you
Clinical Study Design
Data Management & Biostatistics
PROMs / PREMs & Real-World Evidence
Medical Writing
Study Monitoring
Scientific Publications
Turning scientific evidence into meaningful engagement.
Scientific excellence only creates impact when people understand it, trust it and act on it.
We design communication strategies that connect science with healthcare professionals through compelling, omnichannel experiences.
How we create value:
How we support you
Scientific & Marketing Communication
Omnichannel Campaigns
Brand & Product Communication
Congress Communication
Digital & Veeva Content
Creative Healthcare Experiences
Combining technology and healthcare expertise to amplify impact.
Technology only creates value when it serves people.
We integrate artificial intelligence, immersive technologies and digital platforms into healthcare programmes that are practical, measurable and human-centred.
How we create value:
How we support you
AI Solutions & Intelligent Assistants
Veeva Solutions
Healthcare Digital Platforms
Immersive Learning (AR / VR / 3D)
Virtual Hospitals & Simulations
Healthcare Chatbots
A collaborative methodology built for complex European projects.
Every project follows the same structured approach while adapting to local realities and client objectives.
Understanding the challenge, stakeholders and environment.
Building the strategic roadmap and integrated solution.
Creating scientific, creative and digital assets.
Coordinating local execution across European markets.
Tracking performance, engagement and outcomes.
Continuously improving impact through data and insights.
Expertise across major therapeutic areas
Our teams support healthcare organisations across a broad range of therapeutic areas, combining scientific depth with operational experience.
Helping a biosimilar find its place in a highly competitive therapeutic landscape.
Challenge
A biosimilar entered a mature inflammatory disease market where treatment algorithms were already well established. The challenge was not to demonstrate efficacy, but to generate new clinical evidence capable of supporting its positioning within therapeutic practice.
Our approach
We designed and conducted a prospective multicentre observational study using an original nutritional assessment angle to explore factors associated with therapeutic response. The programme combined clinical research, data analysis, congress communications and scientific publication.
Impact
A differentiated scientific positioning supported by real-world evidence, multiple international congress presentations and publication in a peer-reviewed journal, creating valuable arguments for medical and market access teams.
Helping physicians adopt a new therapeutic approach in overactive bladder management.
Challenge
Despite strong clinical evidence, individualized treatment strategies remained underused in routine practice. The objective was to change clinical behaviours rather than simply promote a product.
Our approach
We developed a multi-year educational ecosystem combining scientific positioning, congress activities, practical tools, omnichannel communication and field support materials to progressively embed the concept into clinical practice.
Impact
A coherent European scientific narrative that facilitated understanding, engagement and adoption among healthcare professionals throughout the care pathway.
Helping establish a new therapeutic paradigm in metastatic prostate cancer.
Challenge
Introducing theranostics required more than launching a medicine. It meant preparing an entire ecosystem by educating multiple specialties, structuring patient pathways and building awareness around an emerging treatment approach.
Our approach
We designed an integrated environment and product strategy combining educational content, patient pathway tools, scientific communication, launch materials and omnichannel activation before and after product availability.
Impact
A progressive market transformation supporting faster understanding of theranostics and coordinated adoption across healthcare stakeholders.
Helping uncover patient insights to improve allergy care across Europe.
Challenge
An international healthcare company sought to better understand real-life patient behaviours, emotional journeys and unmet needs across several European countries in order to refine its strategy.
Our approach
We conducted an immersive pan-European ethnographic programme involving patients and healthcare professionals, combining qualitative research, behavioural analysis, emotional journey mapping and scientific dissemination through congresses.
Impact
Actionable strategic insights that informed patient engagement initiatives, strengthened scientific credibility and supported future European healthcare strategies.
Every European strategy begins with a conversation. Whether you are preparing a product launch, planning a multi-country programme or looking for a strategic partner, our European teams are ready to support you.
contact email: k.gerin@vivactis.fr